Chrysler says it is dropping its lifetime powertrain warranty in favor of a 5-year or 100,000-mile guarantee.
Chrysler spokesman Rick Deneau says the decision was driven by market research that showed consumers prefer warranties with a fixed time period.
Saturday, August 22, 2009
In the "Great Moments in Marketing" department, here's this gem from yesterday's news:
Really. What question could the market researchers possibly have asked that would yield this answer? Try the most obvious version on yourself: "Would you rather have a lifetime powertrain warranty, or would you rather have one that expires after a few years?"
If there were any morons (um, I mean "consumers") that said they prefered the "fixed time period," then they deserve to be owners of Chrysler products.
On the other hand, the true moron could be the Chrysler spokesman, if he really expects us to believe his nonsensical assertion.